THE

HEMSWORTH

EFFECT

Out DECEMBER 1


The Hemsworth Effect book by James Weir cover

THE HEMSWORTH EFFECT by
JAMES WEIR

From award-winning journalist, James Weir, comes a hilarious and timely fiction-based-on-fact story about the celebrification of Byron Bay and the power of letting go.

It started with the Hemsworths. Now, Byron Bay local, Aimee Maguire, is about to lose everything because she can’t afford to pay the rent. Her engagement is also on an official time-out since her fiancé doesn’t know what he wants. The last thing she needs is a surprise visit from her micro-influencer niece looking to ‘build her brand’.

Her arrival sets off a chain of events that ends with Aimee tangled up with a group of influencers-turned-reality TV stars, exposing her to the absolute worst of humanity. But somewhere amid this mother of all messes there just might be the silver lining she’s been searching for. All Aimee needs to do is embrace the one thing she’s been fighting so hard against – change.

“James really is one of Australia's best comedic writers.”

— Jackie ‘O’ Henderson, The Kyle & Jackie O Show



“James Weir is a national treasure. An original talent and an intelligent and hilarious wordsmith.”

— Samantha Armytage, broadcaster and journalist

“With his acerbic wit and brilliant take downs, James Weir is a snort-out-loud writer who turns a devilish eye on the wannabes.”

— Lisa Millar, ABC News Breakfast host



About JAMES

James Weir is a journalist and columnist who has won over a legion of fans with his offbeat reporting and unique perspective on major events. His popular TV column has been running on news.com.au for close to a decade and raises an eyebrow at some of the country’s most ridiculous reality shows. His newspaper column can be read every week in The Sunday Telegraph and The Sunday Mail. The Hemsworth Effect is his first novel. He lives in a former brothel that’s occasionally visited by old clients.